ABOUT US
Since 2011, SPORTBIZ ApS has been the official distributor in Scandinavia for the Chinese sports brand - Li-Ning.
We are a Danish company located just outside Copenhagen. Here, you can find our office, warehouse, and our physical showroom.
We operate 3 online webshops where we sell Li-Ning products to more than +21 countries across Europe. In 2013, we launched our first webshop in Danish, and since then, we have expanded to include a webshop in Swedish and this webshop in English.
We have chosen to primarily focus on badminton equipment and running shoes from Li-Ning. Therefore, you will find a wide selection of these products from Li-Ning here on our site.
A BRIEF HISTORY OF LI-NING
Li-Ning is one of the world's largest sports brands in various disciplines, including badminton, running, basketball, table tennis, gymnastics, and fitness. The brand was founded back in 1990 by the Chinese multiple Olympic gold medalist and gymnast, Mr. Li Ning.
Li-Ning is a Chinese sports brand with its own factories producing all sports equipment. Moreover, there are over 6,400 Li-Ning stores in China.
In 2023, Li-Ning sponsors several international badminton players like Loh Kean Yew, Anthony Ginting, Anders Skaarup, Kim Astrup, Jonathan Christie, and many more top-ranked badminton players worldwide.
OUR HISTORY
Our first warehoause and office in Denmark.
The first Li-Ning Brand Store in Europa.
SPORTBIZ started back in 2011 as a distributor of the Li-Ning brand in Denmark. The journey began in the white building, where we have our previous warehouse and office.
In 2013, we launched our first webshop on Danish.
On August 22, 2015, we opened the FIRST Li-Ning Brand Store in Denmark. This Brand Store was also the first Li-Ning Brand Store in Europe.
In 2017, we outgrew our premises at our store and warehouse. Therefore, we moved to our current location in right outside Copenhagen. Here, we had the opportunity to combine our store, warehouse, and office, bringing all our staff in the same building.
In 2018 we launch this webshop on English - and in 2020 we open our Swedish webshop.
Time flies, and here, 12 years later, we are the official distributor for the Scandinavian and European markets!
Since 2013, we have spent and continue to spend every single day developing our webshop, so that you, as a customer, get the best experience - everyday and everytime! Although Li-Ning develops alot of different sports equipment, but we have chosen to primarily focus on badminton and running gear on our webshop.
We look forward to the many years ahead and hope you will join us on our journey!
OUR STAFF
