Li-Ning Scandinavia

Li-Ning was founded in 1990 by Chinese gymnastics legend Mr. Li Ning – an Olympic champion who wanted to create a sports brand built on performance, innovation, and national pride. The brand started with a clear focus on developing high-quality sports equipment for elite athletes but quickly grew to become one of China's largest and most influential sports brands.

Today, Li-Ning is known for combining advanced technology with modern design and a strong foundation in Chinese culture. The brand covers everything from badminton and running to basketball and sport style and currently has over 6,000 Li-Ning stores in China.

Globally, Li-Ning continues to grow through strong partnerships and international athletes, driven by a clear desire to bring Chinese high-end sports equipment to the whole world.