ABOUT US
Li-Ning.dk is operated daily by Sportbiz ApS.
We are a Danish company based in Herlev, where you'll find our office, warehouse, and showroom.
Since 2011, Sportbiz ApS has been the official distributor of the Chinese sports brand Li-Ning throughout Scandinavia.
OUR STORY
SPORTBIZ ApS started back in 2011 as a distributor of the Li-Ning brand in Denmark. The journey began on Virumgårdsvej in Virum with both warehouse and office.
In 2013, we launched our webshop, which you might know today – Li-Ning.dk.
On August 22, 2015, we opened the FIRST Li-Ning Brand Store in Europe – in the heart of Lyngby.
In 2017, we outgrew our premises in Lyngby and Virum. Therefore, we moved to our current location in Herlev. Here we had the opportunity to combine our store, warehouse, and office, thus gathering all our staff under one roof.
Time flies, and 13 years later, we are the official distributor of Li-Ning in Scandinavia, as well as Flypower and Hundred in Europe.
We look forward to many more years and hope you will join us on our continued journey!
Major fire in Lyngby
Europe's first Brand Store in Lyngby.
Head office and warehouse
Our first warehouse and office in Virum.